May 25, 2010
Buick Dealers,
When we introduced the Buick Regal GS show car at the 2010 North American International Auto Show in January, it was our intent to gauge interest from consumers and automotive journalists before we decided whether to add it to the Buick portfolio.
Reaction to the GS show car has been overwhelmingly positive, as many of you have experienced first-hand from your customers. We have received daily passionate pleas via email, our Buick Facebook page and other means asking us to build the GS -- and soon.
This outpouring of positive feedback has prompted us to now confirm that we will be adding this high-performance version of the Regal to our portfolio.
We will share more specifics, including production timing, once the details are finalized.
The Regal is bringing performance back to Buick and the GS will serve as a great "halo" vehicle that will continue Buick's transformation.
Thank you for all that you do for Buick.